Traditionally, Asian builders’ supply merchants are run-down environments with pricing variable on relationship, under-the-table book keeping and limited stock selection. But now a concept popular in the West is changing the builders’ supply market completely. And with the Pro Builders Centre (PBC), our client, LaFarge, aims to lead the market.

The PBC is a one-stop builders supply centre aimed at small and medium sized renovators, contractors and serious DIY enthusiasts. It offers a tidy, clean environment with informative displays and a wide choice of stock with fixed, competitive pricing.