Guinness Anchor Berhad, Malaysia’s largest alcoholic beverage manufacturer, likes to play the part of a good corporate citizen by giving back to the community. It does this through The GAB Foundation, for which we created the Brand Identity.

As Malaysia is a predominantly Islamic country we had to be aware of the sensitivities and ensure that there were no visual or subliminal links of any kind to alcohol products. The identity also had to be ‘fun’ and ‘playful’, with three distinct colours to identify the brand pillars of Environment, Education and Community.