William came to Southeast Asia after spending 12 years in the advertising and design industry in the UK and US. In 1995 he became a shareholder and business leader in Momentum Design Pte Ltd a branding consultancy based in Singapore that later expanded to Korea and Malaysia where he currently resides. He is now the majority shareholder and owner.

His career spans more than 30 years in the design business - the last 20 years in Asia.